Baron Lukas
Baron Lukas
A board member and board advisor, senior executive leader, advisor, coach, and retired Marine Corps
Colonel, Baron has 43 years of leadership, management, teaching, coaching, and mentoring
experience.
His professional career spans a diverse spectrum of positions: fighter pilot, instructor,
strategist, intelligence officer, professor, commander, and finally, business executive, entrepreneur,
board member, and advisor. Baron is a Managing Director at ExecHQ, offering corporate governance,
strategy and leadership development, and executive coaching services. He also serves on ExecHQ’s
advisory board.
Baron’s long history of successful business and military leadership positions gives him a unique
perspective that blends the best practices of both worlds. A native of Germany, Baron, is
bilingual (English and German) and holds two master’s degrees.
Civilian Career:-
Upon retirement from the military in 2007, Baron joined Western Commerce Group as Managing
Director. Western Commerce Group is a regional M&A investment banking, private equity, wealth
management, and consulting group based in Fort Worth, Texas. In 2008, Baron was asked to join HSC as
its COO. HSC is a privately held oilfield, industrial, and mining supply, services, and manufacturing
company with more than 20 locations nationwide. While at HSC, Baron advised and presented to the
Board of Managers. Baron stayed with HSC until August of 2014 when he founded Vital Strategies
Management Consulting. Vital Strategies was an advisory, coaching, and keynote speaking firm
specializing in corporate governance, strategy development and execution, and leadership
development. Because of his professional engagement as an advisor for ELS, Baron was asked to join
their leadership team as CEO and owner in April of 2016. Based in Abilene, Texas, ELS is a sales,
distribution, engineering, and service company for advanced nanoparticle technologies for the oil and
gas industry. Baron stood up ELS’s board of managers and introduced independent managers to the
company. Baron left ELS in August of 2019 and joined ExecHQ in November of 2019. Concurrently,
Baron was asked to join BPS Technologies, serving as Board Member, Strategic Advisor, Chief
Governance Officer, Chief Operating Officer, and President. Baron stood up and led the boards of BPS
Technology, BPS Agriculture, BPS O&G, and Shotwell Hydrogenics. BPS Technology and its subsidiary
companies develop and commercialize advanced chemical technologies that enhance chemistries in
multiple industries. Baron left BPS Technologies in November of 2021 and rejoined ExecHQ. Within
ExecHQ, Baron provides consulting services in strategy development, executive and leadership coaching,
corporate governance, and succession planning. He is also a Program Chair for ExecHQ MULTIPLE, a pretransaction readiness program that prepares lower middle market companies for a sell-side transaction
or capital raise by increasing their valuations through a focused program that improves the company’s
multiple, and the Chair for the ExecHQ Chief of Staff as a Service Advisory Program.
Military Career:-
Baron spent 27 years as a commissioned officer and fighter pilot in the U.S. Marines. He served in
numerous command, operational, training, staff, and intelligence positions. These included command of
a F/A-18 and KC-130 aircraft group, two graduate-level teaching positions (specializing in leadership and
strategic planning), a diplomatic and intelligence position, and a TOPGUN-trained flight and tactics
instructor. He also served as one of the Marine Corps’ primary mission planners and strike leaders for
Operation Desert Storm, flying the F/A-18 Hornet.
Personal Life:-
Baron and his wife, Tanya, an award-winning author, live on a small ranch just west of Fort Worth,
Texas. They enjoy international travel, activities involving the great outdoors, and spending time with
each other and their beloved canine, equine, and feline companions (not to mention a few Belted
Galloway beef cattle). Baron and Tanya have three adult children and two grandchildren who are
scattered across the globe.